A Race to Save the Orange by Altering Its DNA – NYTimes.com

A Race to Save the Orange by Altering Its DNA - NYTimes.com

Mr. Kress’s boss worried about damaging the image of juice long promoted as “100 percent natural.”

“Do we really want to do this?” he demanded in a 2008 meeting at the company’s headquarters on the northern rim of the Everglades.

via A Race to Save the Orange by Altering Its DNA – NYTimes.com.

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