Digital advertising to surpass print, TV for the first time, report says – Laredo Morning Times

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By the end of the year, eMarketer expects companies to spend nearly $130 billion on digital ads, compared with about $110 billion on traditional advertisements, or about 54.2 percent of the ad market vs. 46.8 percent, respectively. According to the research firm’s projections, spending on digital ads will continue to outpace that of traditional ads. By 2023, digital ads will capture more than two-thirds of all ad spending, according to the estimates.

Source: Digital advertising to surpass print, TV for the first time, report says – Laredo Morning Times

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