NBA Finals Ratings Crash Again, Reaching Back-to-Back Historic Lows

Game 2 earned a paltry 4.5 million viewers, while Game 3 submarined that number by peaking at 4.395 million. Mind you, this is a nearly 70% decline from last year’s Finals numbers which included a team from Canada. Not only that, unlike this year’s audience, last year’s audience was not on lockdown and did not include the game’s best player, LeBron James.As Breitbart’s Warner Todd Huston reports:This horrific collapse should not be surprising after polls have found that many fans now believe that basketball is far too political.

Source: NBA Finals Ratings Crash Again, Reaching Back-to-Back Historic Lows

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